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have faith in and motivation are crucial in setting up extended-phrase relationships in between companies and consumers. Effective interac-

As several as 772 questionnaires were being stuffed out wholly and could be processed. Facts Evaluation was performed by using partial minimum squares with Smart PLS application. The effects have proven that 8 proposed hypotheses have been supported In this particular analyze. Perceived ease of use positively impacts the perceived usefulness, perceived pleasure, and intention to view films online. On top of that, perceived usefulness has an effect on perceived enjoyment and intention to look at motion pictures online. Perceived pleasure influences intention to use and behavioral intention. Ultimately, intention to implement online platforms influences behavioral intention. This research contributes in concept on the technological know-how acceptance product and offers film market practitioners with insight into improving buyer behavioral intention during the pandemic period.

Account icon An icon in the shape of someone's head and shoulders. It generally implies a person profile.

Social media has grown read more to be A vital factor of contemporary existence, offering a platform for individuals to share their use

word of mouth is A serious driving force driving this growing marketing phenomenon. Social media marketing includes dimen-

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of MSMEs empowerment in struggling with Opposition in the worldwide market during the COVID-19 pandemic time. Systematic

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overall range of respondents was roughly 451 respondents. Soon after facts entry and screening (lacking data, Continual

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